MICO exemplifies the power of consistency and great music in a fast-paced digital world. Starting out in high school, he sang in Discord and Twitch sessions, steadily building a loyal following. By age 21, MICO amassed 45 million global streams, operating independently. The internet is his second home, with over 50 million views across platforms. After his 2022 radio hit “cut my hair,” he released the acclaimed EP “the tears we fight,” featuring standout tracks like “another soul” and “m.i.a.” In 2023, MICO broke the “TikTok artist” stereotype with successful tours across Canada and the US, solidifying his status as a rising alternative pop artist.